- Design Friday
- 19th, Mar, 2021
Graphic design is a specialization that many companies lack. Investing in a designer can take a lot of time and money. Even then, the results can vary. The quickest and most affordable option for a company like yours is to look to a graphic design agency.
Different Types Of Graphic Design Services
Graphic design agencies offer a variety of services. The first question that will help you sort through the many agencies and the services they offer is, “Do they match what you are looking for?” Then follow it up with, “Do they provide services that can help you in different facets of your businesses?”
To know the answers to those questions, you need to know about some of the services agencies can provide.
Social Media Marketing
Social media marketing is one of the most important aspects of helping a business grow in the digital space. Delivering the right message that contains your brand identity is the key to building online relationships. Some graphic design agencies offer help in the planning and creation of graphics used for social media.
Many graphic designers are also versed in web design. They know how to create attractive and optimized websites, or at least homepage renderings. Designers should be able to incorporate responsive designs to fit this age of mobile devices. Knowing if the agency can handle website creation is a must if you’re looking to spruce up your online presence.
The complexity of your website also matters when considering this. Designing something like an eCommerce website requires more technical skills and you may want to look into a web design agency or marketing agency instead.
Agencies are also knowledgeable about branding, handling each aspect that ties into creating a strong brand. They will handle color schemes, logos, packaging, and more. They can properly apply your message using your brand identity.
Video And Motion Graphics
Video and motion graphics are a trend that has been increasing in demand in the last few years. Videos are shareable and have a better chance of retaining compared to other types of media. If you’re looking for video, animation, or motion content, you should check if the agency is offering them.
Matching Your Design Philosophy
While there are fundamentals that all graphic designers follow, a creative field has nuances that can make or break your decision. One of the best ways to evaluate an agency is to look through their portfolio.
Often, this is enough to gauge whether they are capable of delivering the vision you have. If this portfolio is not readily available, you can always ask them for samples.
Another way to check an agency is by having them do a test design. In this test, you can set the parameters to verify whether they match your design style. If they achieve or go beyond it, then it is a good chance they are a good fit for you.
Doing all of those can help you sort through all the agencies, as not all will deliver to your expectations.
The Qualities Of A High-Quality Graphic Design Agency
Aside from design, any business you hire should have qualities that indicate professionalism. These qualities may be noticeable, and you may discover them during your first communication. Others are not so easy to find at first glance.
Here are some things you should look out for in your search.
Communication is one of the most, if not the most important for any agency you are dealing with. A lack of communication indicates the possibility of them not fulfilling your future requests. Some designers may disappear when you need them the most. Get a feel for how they communicate during your first interactions.
Their ability to adjust and cater to your requests is also something you should look into. If they are only capable of doing one thing, then they might not be worth the time. The best designers know how to adjust and are versatile with the type of output they can bring.
You should also check their consistency. Is the agency delivering the same level of high-quality product each time? Do they always meet deadlines? Being consistent is important if you want to achieve results at your expected time.
Take Time To Find The Right One
It takes a bit of effort to find the right graphic design agency, but it is worth it. You may find yourself looking through a lot of platforms before finding the right one. If you find one with the qualities and output you are searching for, it is a step closer to achieving your goals. Investing in the right agency will benefit your company for many years to come.