color pallets being analyzed on desk.

How To Make A Custom Graphic

  • Design Friday
  • 9th, Jul, 2021

You’ve planned for the perfect business idea. Things are in motion and you’re getting excited to launch. Before you can move forward any more, you need to look at the thing your customers are going to see first. A custom graphic is something your business can really benefit from if you can pull it off successfully.

If you think graphic designers could make your graphic better than you or you don’t have the time or energy to spare, finding outside help may be more ideal for you. However, if you’re willing to go through the very rewarding process of making your own custom graphic design, here’s where you can start.

A black and silver computer desktop sits on top of a wooden desk  with a layout plan for graphic design written in chalk behind it.

Step 1: Make Anything

The first thing you make likely won’t be your final product. You’re going to go through trial and error. Sometimes you’ll feel like you have more errors than you want, and that’s just a part of the process. This step tends to dip into the next phase of developing various prototypes.

Step 2: Think Outside Your Comfort Zone

If you don’t like some of the mock-ups you make, there’s nothing wrong with keeping them. There’s probably a reason why you chose a specific idea, and you can always come back to it later, even if you change 90% of it.

Step 3: Choose Your Font and Design

The font and design you ultimately choose is going to be the theme of your brand. These will be the first impression your company makes before someone ever interacts with your services or products. Those that see your brand are subconsciously going to look at your custom graphic design and determine if it’s something they’re looking for. If you have a more traditional logo, your audience is going to look at your graphic differently than if you have a more modern one.

Step 4: Structure Your Color Palette

Once you have your design and font locked in, you can now look at the colors you want to use. Like font and design, your color palette is going to be focused on the theme you’re trying to emit in your custom graphic design. Maybe you want a more colorful graphic versus a more simple one. Maybe you’re leaning towards a cleaner look than an artistic one. Whatever you end up choosing, you will want that to resemble your brand and your business to stand out.

Step 5: Touch Up Your Custom Graphic Design

Lastly, zoom into your custom graphic design and analyze it until you’re content. This step is essential to ensuring that you don’t miss any mistakes that you want to change before finalizing your piece.

Why Do I Need A Custom Graphic Design?

When it comes to finding a free graphic versus one that you create or request professionally, there are a few factors you need to keep in mind. Of course, there’s always legal conditions that come with free graphics. Although you can use free graphic generators to help you produce graphics, the more your business grows, the more money you will likely have to invest in an original design. Custom designs also benefit your brand by presenting a sense of originality to your business. 

Things to Remember:

  • You don’t have to make your own custom graphic design
  • Check over your final product multiple times and get outside feedback
  • Ask yourself if your graphic makes sense for your brand
  • Make more custom graphic designs than you think you’ll want or need

Want Some Help With Your Graphic Design?

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