Illustration of people using internet features and icons to represent the experiences

How to Use Creative Graphics to Enhance Your Web Design Agency

  • Design Friday
  • 18th, Jun, 2021

Website development and design are things that every business looks for when thinking about creating an online presence. Countless web design agencies are able to serve these purposes for businesses, but not all are able to provide a creative element when it comes to building a new website. If your clients are looking for websites that stand out from the rest, creative graphics can help enhance your web design agency and create better websites than competitors. Creative graphics might be a new or broad term for you, so let’s take a deeper look at what they are and how they make websites that much better.

What Are The Types of Graphics in Web Design?

It’s no question that  graphics make websites better, but if you don’t know what qualifies as a “graphic”, you might not know where to start. So what are the different types of graphics used in web design?


A logo is the personalized symbol or design that is used to identify a business. Using a creative logo in a website can help viewers establish a connection with the business name and what it represents. A popular example of logo use would be Apple’s logo of an apple. One of the reasons it is so recognizable is because it is shown on almost all of their platforms and products, including their website. Making sure a business’ logo is present on their website, especially at the top of the page, can make their overall brand more identifiable.  

A tablet and paper displaying small black icons

Icons and Illustrations

Icons and illustrations are two popular kinds of graphics used in web design. These graphics tend to be simple vector designs that are used to communicate information in a visual way. As opposed to text, icons are illustrative tools that help viewers digest information easily. Icons tend to be small, simple depictions of objects or ideas, like a tiny magnifying glass that sits next to a search bar on a website, or a speech bubble icon to represent a chat. Illustrations are frequently used in web design as pictorial representations of ideas. You might see a website use illustrations alongside text on their landing page, or beside blocks of text to illustrate the idea behind the text. 


A style simply refers to the overall appearance and design of something. A website’s style should align with the mood of a business and what the business wants to communicate. The typography (font) and color used in a business’ website should be carefully chosen because each color combination and font conveys something different to viewers. Two very similar restaurants, for example, can use different styles in their websites to communicate their specific brand. While Moe’s Southwest Grill uses bright colors and playful lettering, Chipotle Mexican Grill sticks with a muted, simple color theme and simple typography. Since Moe’s uses more playful colors and fonts, customers might see it as a fun, new restaurant experience. On the other hand, Chipotle’s style might communicate a simple, reliable, and authentic option. 

Motion Graphics

Motion graphics include gifs (simple file formats for animated images), videos, icons, logos, and more. While motion graphics aren’t necessarily needed to make a website, they can add elements of excitement, interaction, or aesthetics. For example, some websites might show an animated version of their logo, which could bring more attention to it when a person visits the website. 

Illustration of a desktop computer screen with an infographic open showing graphs and data


Similar to icons and illustrations, infographics help communicate information more easily to viewers. Infographics are overviews of topics that include imagery, charts, and minimal text. They often communicate complex data or ideas in a more digestible format.

UI/UX Graphics

User interface design and user experience design (UI/UX) are both extremely important factors when it comes to web design. User interface refers to the layout of a website or platform. This includes buttons to click on, text entry fields, images, and other pieces of interaction on the page. User experience refers to how users interact with the page. It’s important to make sure a website’s interface is accessible and efficient for users. If it’s not, users might get confused and overwhelmed, causing them to leave the page. 

How do Creative Graphics Make Websites Better?

Now that you know what creative graphics are and where they’re seen in web design, you might be wondering why good graphics matter, and how exactly they can improve websites. 

Accessibility and Readability

Graphics can make websites more accessible and readable for all visitors. Graphics in UI and UX help make actions clickable, and help make buttons descriptive and clear. Style choices like color and font help convey meaning and make information readable. Icons and illustrations break up large areas of content, giving the viewer an easier read and a more engaging experience. 


Creative graphics undeniably make a website more user-friendly. But another perk they offer is overall aesthetics. Whether it be through style, interface, or imagery, graphics bring a website to life, transforming it from plain and boring to attractive and engaging. When a website looks good, users will be more inclined to visit and stay on the page. 

Brand Consistency

When creating a website, one of the most important things to keep in mind is the brand image you want to portray. If a business already has a brand identity, you want to make sure the graphics are fostering this identity, not clashing with it. Using consistent, creative graphics that align with the brand can help visitors make stronger connections to the brand itself when visiting the website.

High-Quality Creative Graphics and Web Design Services

If you’re interested in making your websites look and function better, Design Friday is here to help. Through our high-quality, professional graphic design services, we are committed to helping clients with any design needs.. Give us a call at (917) 231-3570 or visit our website to learn more.