- Design Friday
- 22nd, Oct, 2021
Are you considering adding aesthetics to your marketing assets like your logos, brochures, and even site layout? If you answered “yes,” then you need a graphics design company.
A graphics design company specializes in creating logos, brochures, pamphlets, signs, and anything that will satisfy the aesthetic tastes of your audience. By grabbing the attention of your potential customers, you will be able to convert them into actual paying customers or brand ambassadors.
However, the market abounds with graphic design companies. With the number of options, you will wonder how to choose the right one.
What Does a Graphic Designer Do?
A graphic designer is a professional who offers services in visual design. Visual design is a must when you need something visible to your customers.
A graphic designer works on anything in your marketing assets that is visible to the naked eye. Such marketing assets that can be made more appealing with graphic design include:
- Digital marketing advertisements
- Business cards and leaflets
- Logos or any branding element
- Graphics for social media
- Letterheads or stationery
Essentially, a graphic designer optimizes the aesthetics of all of the above and more. While not every customer responds to beautifully designed cards and site layouts, it can maximize your brand’s ability to draw attention.
As we know, drawing attention is the first step of standing out in business.
Flat Rate Graphics Designer vs. Hourly Rate Graphics Design
In an ideal world, you would normally have an in-house graphics designer who you pay a stable salary monthly. However, with operational costs being a limiting factor for most small businesses, hiring a graphics designer may be a more pragmatic approach.
One of the most commonly raised considerations when hiring a graphics designer is the rate of pay. Here are the pros and cons of flat rate graphics design and design you pay for by the hour:
Flat Rate Graphics Design: Knowing What You Are Paying For
Paying for flat rate graphics, you will be in a position to impose a deadline on the graphic design project. After all, there is a chance that the designer can drag the project on if he or she was commissioned hourly. In fact, prolonging the project can equate to more money for a by-the-hour designer who prolongs your contract.
Of course, with a tight deadline, there is a marginal chance that work will not always be at par. If you will hire a flat-rate graphics designer, it is best to clarify your expectations early on. Flat rate graphics
Hourly Graphics Design: Best for When You Just Need Tweaks
Hourly graphics design can be your alternative to flat rate graphics if your assets already exist and just need improvement. Because payment is by the hour, an added benefit is lesser stress on the part of the designer. This ensures that work hits the mark on the first try.
Bear in mind that a by-the-hour contract can cost a lot of money to fulfill if you need designs from scratch.
Wrapping Up: Finding the Right Company for You
Deciding which type of graphic designer is best for you really depends on your circumstances. However, practicality must be the guiding principle for every small business. With that in mind, you’ll have to find the right balance between:
- Quality and promptness
For the above-mentioned criteria, a flat-rate graphics design contract is the best option. If you need affordable and reliable flat-rate graphics design for your digital marketing assets, call us now.