Graphic designer leaning over table with color samples

Which Graphic Design Company Is the Best For You?

  • Design Friday
  • 22nd, Oct, 2021

Are you considering adding aesthetics to your marketing assets like your logos, brochures, and even site layout? If you answered “yes,” then you need a graphics design company.

A graphics design company specializes in creating logos, brochures, pamphlets, signs, and anything that will satisfy the aesthetic tastes of your audience. By grabbing the attention of your potential customers, you will be able to convert them into actual paying customers or brand ambassadors.

However, the market abounds with graphic design companies. With the number of options, you will wonder how to choose the right one.

What Does a Graphic Designer Do?Two graphic designers leaning over workspace with tablet, notebook, and markers.

A graphic designer is a professional who offers services in visual design. Visual design is a must when you need something visible to your customers.

A graphic designer works on anything in your marketing assets that is visible to the naked eye. Such marketing assets that can be made more appealing with graphic design include:

  • Digital marketing advertisements
  • Business cards and leaflets
  • Pamphlets
  • Logos or any branding element
  • Graphics for social media
  • Letterheads or stationery

Essentially, a graphic designer optimizes the aesthetics of all of the above and more. While not every customer responds to beautifully designed cards and site layouts, it can maximize your brand’s ability to draw attention.

As we know, drawing attention is the first step of standing out in business.

Graphic designer at laptop working on designs. Flat Rate Graphics Designer vs. Hourly Rate Graphics Design

In an ideal world, you would normally have an in-house graphics designer who you pay a stable salary monthly. However, with operational costs being a limiting factor for most small businesses, hiring a graphics designer may be a more pragmatic approach.

One of the most commonly raised considerations when hiring a graphics designer is the rate of pay. Here are the pros and cons of flat rate graphics design and design you pay for by the hour:

Flat Rate Graphics Design: Knowing What You Are Paying For

Paying for flat rate graphics, you will be in a position to impose a deadline on the graphic design project. After all, there is a chance that the designer can drag the project on if he or she was commissioned hourly. In fact, prolonging the project can equate to more money for a by-the-hour designer who prolongs your contract.

Of course, with a tight deadline, there is a marginal chance that work will not always be at par. If you will hire a flat-rate graphics designer, it is best to clarify your expectations early on. Flat rate graphics

Hourly Graphics Design: Best for When You Just Need Tweaks

Hourly graphics design can be your alternative to flat rate graphics if your assets already exist and just need improvement. Because payment is by the hour, an added benefit is lesser stress on the part of the designer. This ensures that work hits the mark on the first try.

Bear in mind that a by-the-hour contract can cost a lot of money to fulfill if you need designs from scratch.

Wrapping Up: Finding the Right Company for You

Deciding which type of graphic designer is best for you really depends on your circumstances. However, practicality must be the guiding principle for every small business. With that in mind, you’ll have to find the right balance between:

  • Quality and promptness
  • Cost

For the above-mentioned criteria, a flat-rate graphics design contract is the best option. If you need affordable and reliable flat-rate graphics design for your digital marketing assets, call us now.

Get Your Graphics at Design Friday

Design Friday can take care of all of your graphic design needs, whether they be print or digital. Visit our website or call (917) 213-3570 today!